Sources

https://www.youtube.com/watch?v=bp33uy93XL0 https://careerfoundry.com/en/blog/ux-design/the-difference-between-ux-and-ui-design-a-laymans-guide/ https://www.oppameet.com/ https://thirtyk.com/2018/05/18/oppa-social-network/

User Journey with Oppa

Stated by Careerfoundry.com, “If you imagine a product as the human body, the bones represent the code which give it structure. The organs represent the UX design: measuring and optimizing against input for supporting life functions. And UI design represents the cosmetics of the body–its presentation, its senses and reactions.” The UI of the Oppa […]

OPPA

Hype Cycle

HYPE CYCLE POST “We tend to overestimate the effect of technology in the short run, and underestimate technology in the long run” -Roy Amara The dynamic and complicated world of social media channels can be incredibly confusing to navigate, as what we expect from a new technology often is not what actually happens, and there […]

guest post: Seth Gibson

Social Media Of The Future Hi am Seth Gibson. I choose to comment on your blog because I feel that the information you are sharing concerning OPPA correlates a lot to the Gen Z target audience I am discussing on my blog page concerning Kik https://thesgblog.video.blog/. The wave that these up and coming consumers are […]

OPPA: Interface

Oppa’s competition

Throughout the years, we have seen many social media channels appear, gain hype, and then burn out. This is the case with channels like Myspace, which was incredibly popular in the early 2000’s. Understanding the external environment, as well as who is the main competition is one of the most useful resources for determining a […]

Oppa App: Audience Analysis

In my last post, I wrote about a revolutionary social media channel called Oppa, where users can send each other tips and drinks in the form of real currency. In this post, I’m going to break down the target and segmentation process used by the app as well as analyze the value proposition that the […]

What is the OPPA App?

So imagine if on Instagram, each person who “liked” your photo or video actually sent you real money? This is the premise behind the app OPPA, which described by it’s creators as “Instagram, with money”. The company is based out of New York City and has another office in Buenos Aires and was founded by […]

About Me

My name is Marti Shea and I’m a current senior marketing major at Georgia State University in Atlanta, Ga. I’m a creative with a focus on the art and culture of Atlanta. I enjoy live music, creating clothing and traveling. I’m currently in the process of starting my own small hat and accessory business. Upon […]